Should You Listen to the Customer Essay - 655 Words

Luyao Zhang Case study 1: Should You Listen to The Customer 22th Sep. 2012 1. Delacroix is an avant-garde dance troupe based in New York and its mission is to bring modern dance to as many people as possible. Natalia Georgio is the executive director in Delacroix. She plans to go internationally as well as television and film engagements. To achieve the plans, recently she hires a new marketing manager, Elizabeth Gardos, who has much experience before. Henry, a company’s founder, believes that company’s development is originally from employees and dancers, not from customers. Right now, Natalia faces a situation that she needs to decide whether to bring Elizabeth’s customer research plan to the board or follow Henry’s lead. â€Å"Should†¦show more content†¦This type of company perform their works based on inspiration, if they do a customer approach, they might lose their best customers. Then, Henry mentioned that they do not sell â€Å"clothes†. Let’s take Apple for example. The mission sta tement of Apple is working on the users’ experience. If they had surveyed before inventing products, the Iphone might not be created. Since most of consumers at that time never experienced touch screen experience. How would they respond to touch screen in Apple survey. But for long term purpose, marketing research is important. We can have secondary data whether the audience satisfied with music, price and so on. Generally, market research should not be used for Entertainment Company, market research only need to be used for purposes of price, environment and so on. 4) This is a very interesting case study. I definitely learnt a lot from it. For fashion business, I have different opinions about fashion designers’ companies and fashion retail companies. For fashion designer’s company (like Chanel), they do not need have much marketing research. Like Delacroix, Chanel are entertainment company and are not perceived as a company driven by customer suggestions (like Apple). Customers are willing to buy new collection in each season for the most fashionable trend. They are buying new design, new inspiration and new innovation. Excess marketing research is notShow MoreRelatedShould you listen to the customer? Essay718 Words   |  3 Pagespersons involved in a new challenge: should they listen to the customer feedback? Natalia is an experimented member of the company who hired Elizabeth as an marketing responsible. They have to propose a new marketing strategy based on the client feedback, but Henry, the founder of the company, has a di fferent opinion. Why doesn’t Henry want to listen to the customers? Does he have a point? Are there some businesses where you should not listen to the customer? What about his Smurf comment? HenryRead MoreThe Objection Of An Objection1673 Words   |  7 Pagesthat you do not move on until the objection has been met or fully covered. You should meet the objection by giving more information or explaining the issue more clearly to ensure that it meets any misunderstanding that may have arisen. Once you have covered what you think the objection was then you should ask him if he is happy to move on with the meeting. D. You should dress in smart clothes and ensure that you are clean and presentable. You should wear a suit and smart shoes that are clean andRead MoreGood Boss vs Bad Boss1125 Words   |  5 PagesGood Boss vs. Bad Boss There are many traits that a boss needs; like communication, respect and mentoring. These traits and others will decide whether you are a good boss or bad. It will depends on how one looks at it, are you an employee or a boss. Bosses will come and go, however the good ones will always stand out from the bad ones. At the same time, ironically, it’s easy to spot both extremes, good and bad. Everyone has a difference of opinion on what makes a good boss. Read MoreCustomer Retention1590 Words   |  7 PagesMake Customers Come Back - Winning Customer Retention Strategies Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention: 1. Past and Current customer behavior This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most oftenRead MorePosition Of Interviewee : Rozina1005 Words   |  5 Pagesposition: 8 Years 1. What are the personal qualities that you believe are essential for anyone working with customer in a service environment?(Please be specific and explain why you believe this) The following personal qualities are essential to work in any customer service environment †¢ Interpersonal skills Many employers want their employees to have relationship building where employee relates well with other co-workers and all the customers. †¢ Commitment Commitment is very important for anybodyRead MoreCustomer Care Essay for Alpha Computer Services1592 Words   |  7 PagesCustomer Care In todays competitive environment, the issue of customer relations has become ever more important. With such wide choices available to the customer, the slightest dissatisfaction can easily result in customer taking their business else where. There are many methods available for an organisation to establish and maintain positive relationships with customer to help them retain their business. Communication is one of the most important methods as it covers many aspects of customerRead MoreListening Means The Best Solution Essay1269 Words   |  6 PagesListen Listening means the ability to actively understand information provided by the speaker and display interest in the topic discussed. It’s essential that companies or businesses today to listen to their customers. There are two kinds of passive and active listening. Passive is simply receiving the message without giving any external indications. Active is that an active listener engages with the speaker. Avoid distractions by tuning out any and all forms of distractions that would cause youRead MoreTask Planning For A Meeting1545 Words   |  7 Pagesoffer.) Key facts about what you can offer. 3.) Explain how he should: a. meet and greet the customer b. the questions he should use to build rapport and put the customer at ease c. overcome any recognised sales objections during the meeting d. dress for this important meeting a.) Email or telephone the customer before to make sure that the meeting can go ahead. Also this will build up a bit of rapport early and help to get to know each other. Meet and greet the customer with a handshake. Be enthusedRead MoreHow For Achieve A Wide And Sustainable Success1594 Words   |  7 Pagesfor plagiarism: â€Æ' Dear Managing Director, As a Managing Director of a mid-size business, it is important to know that there is more to success than profit. Business success also includes the message conveyed and the impact of the business on its customers, employees, society, the community and the environment, as well as the relationships that are formed because of the business. Additionally, it is important to be aware that only businesses that succeed in the long term are ‘truly’ successful. BusinessesRead MoreProblems Associated With Listening And How The Effective Listening Will Be Addressed1718 Words   |  7 PagesWell, now that the problem is known what to do about it must be addressed. In other words, what happens when someone learns how to truly listen? The first thing (which is good news for leaders everywhere) is that they will also learn how to lead effectively. As a matter of fact, let’s make an even bolder statement that as they enhance their ability to listen effectively it will direc tly impact the effectiveness as a leader. The reason is because they will be able to see (though hearing-the ear

6. The Value/Danger Of Wealth. These Few Words By John

6. The value/danger of wealth These few words by John Chrysostom â€Å"Nothing is more fallacious than wealth. It is hostile comrade, a domestic enemy.† after reading The Great Gatsby. During Twenties, the nation’s wealth doubled. Was wealth the greatest â€Å"happiness† to pursue? The impact of wealth can display one’s true identity. In The Great Gatsby, wealth directly reflected the success of a person, but the pursuit of opulence twisted foundation of the American dream by resulting in greediness. Money enticed people into accomplishing a directive due to its great worth, which could potentially result in good consequences or bad consequences. Wealth can bring about high values and through those high values it could pose the threat of†¦show more content†¦This is experienced in the book when Gatsby’s father was touring the house â€Å"his pride in his son and his son’s possessions was continually increasing† (Fitzge rald 172). That through his son’s money this was bringing him happiness, but this source of happiness was not the case for Gatsby. The value of wealth here accentuated the great danger of temporary happiness. Gatsby was known as one of the wealthiest men in this book. But how did he gain all of his money? Throughout the book, Gatsby’s history is revealed. Before his wealth, he was a soldier in the war, which provided a low income. Daisy, who was Tom’s wife and had a previous relationship with Gatsby, left him because of his lack of wealth or income. Daisy was pursuing happiness through money. Her pursuit for love was based on how much money one had. Gatsby experiences a broken sense of happiness through Daisy’s marriage to Tom driven by her desire for wealth. In The Great Gatsby there was two different ways that wealth was gained - either inherited, the East Egg, or made, the West Egg. Many rumors pointed toward Gatsby gaining his wealth by being a bootlegger, a person who illegally smuggles drugs. At one of Gatsby’s parties, a group of people were gathering and talking about Gatsby and how â€Å"’He’s a bootlegger’† (Fitzg erald 61). It was later confirmed by Tom Buchanan that GatsbyShow MoreRelatedThe Theology Of The United Methodist Church1050 Words   |  5 Pagestheology, experiencing God’s love through God’s people, absorbing the word from the biblical sermons, the creeds, and the hymns as we sung our faith together. My formation in The United Methodist Church was centered upon the Bible, the primary source of Christian belief and theological exploration. The Scriptures contain all things necessary for salvation. John Wesley stated â€Å"the substance of the entire Bible is summed up in two plain words-faith and salvation.† The Bible reveals God, enables us to developRead MoreEssay on Cinemas Role in Society1719 Words   |  7 Pagesinteract. 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Philosopher essay Free Essays

The United States’ form of democracy was not assembled all by one man over night. The idea of self government is an idea not widely thought about in a world who ere a king ruled. Classical Republican Philosophers and Natural Rights Philosophers influx encoded many important documents that have controlled our country such as the Declaration n of the Rights of Man and of the Citizen, a document of the French revolution and history of huh man rights, and the Declaration of Independence. We will write a custom essay sample on Philosopher essay or any similar topic only for you Order Now The Declaration of the Rights of Man and of the Citizen was giggly highly influenced by Thomas Jefferson because Jefferson was working with General Lafayette and Lafayette admired Jefferson. The very first article of this Declare Zion, â€Å"Men are born free and remain free and equal in rights† shows that everyone is equal. All of the rights show barely any restriction to people and express how every individual is Nat aurally equal. The Declaration of Independence was written by Thomas Jefferson. Jefferson carefully organized the Declaration to control the country, while showing a distinct Seen SE of freedom toward the individual. Thomas Jefferson used the unalienable rights, â€Å"Life, Lib retry, and a pursuit of Happiness† to express the type of life a United States citizen should have. Thomas Jefferson used these three rights from John Locke except Locke used property instead of a pursuit of happiness. By â€Å"property’ Locke meant more than belongings, he ref erred to one’s well being as a whole as well. Using these three rights, American people can d iced when the government has been too damaging and can change it (if need be). The D acceleration states reasons â€Å"We have warned them from time to time†¦ How to cite Philosopher essay, Essays